- Are you honestly selling what you blog about?
- Are you making your content clearly accessible?
- Are your advertisements related to the posts?
I live in Washington State. We have some strong laws about unsolicited commercial email, and personally, I think we don’t need any unsolicited commercial advertising, either.
My point is: Your readers don’t need junk advertising, either. I have seen many spammy blogs, and that is what those bloggers are exposing us to, unsolicited commercial junk advertising. Do such bloggers really care about their customers (readers)?
One of the reasons I moved my blog off Blogger.com was to disassociate myself from the spammy sites on that platform. Some of them are so cluttered with advertising that the content is completely irrelevant even though it is the ummm, point of their existence.
One such blog, one I sort of mentioned in the “3 Tools to Check Your Writing” post, is a prime example. This blogger was upset because another one had allegedly ripped off his content. I have to ask myself, what content? The site takes so long to load and the advertisements and propaganda in the right column are so distracting …. Who is he to cry wolf, come on now, really? Not having seen the unmentioned, and apparently unnamable, blog that ripped off his material, is there really a difference?
Point 3
Another blog, one that claims to give advice on content marketing, and is apparently somewhat popular for it, made me page down twice, that’s way below the fold, to get to the post I wanted to read. The first two pages were the small masthead and totally unrelated and irrelevant junk advertisements. Was the post informative? No. I wasted my time and got exposed to other peoples’ stuff, not the post writers’. How can that blogger care about his readers?
Another blog, one that claims to give advice on content marketing, and is apparently somewhat popular for it, made me page down twice, that’s way below the fold, to get to the post I wanted to read. The first two pages were the small masthead and totally unrelated and irrelevant junk advertisements. Was the post informative? No. I wasted my time and got exposed to other peoples’ stuff, not the post writers’. How can that blogger care about his readers?
Point 2
Another point to keep in mind, on the content end, is: Are your posts relevant to the ads? Or, ask it another way: Are the ads relevant to your posts? I see many posts that claim to be about family history, but are really about medical conditions. There is not much connection between the two, as far as I am concerned. My guess is that the writers are trying to capitalize on the genealogy pastime and make a buck. Or, are they totally ignorant of what the term “family history” means?
Another point to keep in mind, on the content end, is: Are your posts relevant to the ads? Or, ask it another way: Are the ads relevant to your posts? I see many posts that claim to be about family history, but are really about medical conditions. There is not much connection between the two, as far as I am concerned. My guess is that the writers are trying to capitalize on the genealogy pastime and make a buck. Or, are they totally ignorant of what the term “family history” means?
Point 1
Are you honestly selling what you are blogging about or are you selling something else? Quite a few sites claim to be about genealogy, but the writers of the posts on those sites are not genealogists. They are marketing something totally unrelated, and that is their own private religious beliefs. Do you do that, wear your religion on your shoulder so blatantly, or are your beliefs a private, personal matter, like they should be?
Are you honestly selling what you are blogging about or are you selling something else? Quite a few sites claim to be about genealogy, but the writers of the posts on those sites are not genealogists. They are marketing something totally unrelated, and that is their own private religious beliefs. Do you do that, wear your religion on your shoulder so blatantly, or are your beliefs a private, personal matter, like they should be?
How do you fix the problem? Curate your content.
- Go through all the advertising on your blog.
- Go through all the content on your blog.
Ask yourself: Are the ads specifically related to the content? If not, scrap one or the other, whichever one is less important to you. If you scrap the irrelevant ads, great, you will do your customer a favor. If you
scrap the irrelevant content, do you have any left?
Focus your content on what you really want to make a point about.
Ask yourself: Are you selling what you blog about, or are you just blogging to sell other stuff? If you are trying to sell other stuff by using a blogging platform, get a sales job, that’s where you belong. It probably pays better, too. If you are blogging for a business: blog about what your businesses is selling and get rid of the irrelevant advertisements.
If the customer wants more, they will be back. If not, either they did not find what they came for, or they got spammed.
Think about it.
NPM
© 2012 N. P. Maling – Zen C&S MM
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